The usage of social media in our lives has increase immensely over past decade. Especially with the millennials, almost everyone has their own mobile phone that makes it way to accessible towards the exposure of social media. However, does the current purpose of the social media will divert for the next 10 years? It is common for people to simply ignore the real purpose of social media as it is consider as part of life.

Here are the real purpose of social media:

  1. In connecting with friends and family across the globe

It is major changes as the introduction of the social media has ultimately changed the way we communicate to one and another and maintain our relationship with our loved ones and friends for the past decade. As in easing the use and the overall span of communication, the main purpose of social media must be regarded as another modern method in communication and connecting.

Not only that, the social media such as the Facebook or even Twitter constantly develop to promote variety of ways in maintaining the existing relationship and re-kindle the old friendships from the past.


  1. The effective tool for business promotion

In the context of business, marketing and advertising through the platform of social media is slightly easy especially when the entrepreneur know what the users are looking for. As we are living in the economy that are completely based on value and trust from the potential customers in purchasing any products. Not only that, the main concept of customers purchasing the product is also different compared to the past as it is common for every customer to know everything the related to the product before officially purchasing it. In other words, it is important on the concept of interaction and the participation with the potential customers.

Social media is not only the alternative in letting people to know the existence of your product and the audience of your product or in other words, the potential customer.


  1. Platform for mobile entertainment

The social media had being implement with variety of entertainment that allow the users to have some entertainment everywhere. Compared to the conservative way whereby the the only source of digital entertainment is television as it is not mobile and portable. Through the innovation of social media, it had allowed high number of users to have a solid entertainment through high number of social media. The common mobile entertainment through the social media are in terms of images, video and text or known as post.


Despite the original purpose on the invention of social media is for digital communication with other people, it also served its purpose as one of the effective tool for business as the industry are moving towards the digital marketing.