If you have a website, it would be nice if it takes the number one spot in the search engine results page. Statistically speaking, websites that get ranked at the top spot tend to get the most clicks and therefore, more revenues.
However, is that still the case in today’s world? I mean, search engine algorithms have changed so drastically so it is actually a really good question, which I am hoping to answer in this article.
Why Rank # 1 is Important… A Few Years Ago
When you get the top spot, most likely, you’re going to get the most clicks. I mean, when we look at historical data, about 33% of people only click the first link and the second link only gets 17% and then it goes down from there.
That is why most companies and website owners are actually investing a lot of time and money so that their sites will still rank higher in the search engine results page (preferably getting the top spot).
Fall from Grace
So, how about today? Is ranking at the top spot still important? Well, yes and no. Yes, because it is still proven that people are likely to click the link on the top of the page. No, because there are now featured snippets or knowledge boxes that are placed at the very top of the page- making it easier to access.
Possible Reasons Why It Doesn’t Matter Anymore
Semantic Search is Taking Over
We used to rely on getting the right keywords and implementing them on our sites and content to rank higher. This is especially true back in the day, but now, thanks to the advent of Semantic Search, targeted keywords do not hold as much bearing anymore.
Nowadays, Google rewards websites that put value first than just keyword use. It doesn’t matter how you incorporate your keywords; what matters is that it feels and looks natural to the user.
One benefit of Semantic Search is that it has forced SEO specialists to focus more on content rather than on keywords. So, if you’re creating a guide on how to assemble a gaming computer, for example, since you do not focus on the keywords anymore, you’re more likely going to create something that presents real value to your visitors.
And because you’re more focused on the actual content than on the keywords, you will most likely get a lot more shares and your links will get passed around like a hot potato.
A higher rank usually gets you more clicks and the higher your click-through rate is, the better your page rankings become. So you can see, there is a relationship between the two.
However, even though this is the case, there is no more guarantee that the page that is ranked number one will get the most clicks. What matters the most nowadays is the actual content.
Suppose that your page ranked number one but your direct competitor that is placed at number two offers better content than yours, then most likely, your competitor gets the lion’s share.
Do not get me wrong, getting the first spot is definitely something that you would want. However, it just doesn’t have as much bearing as it once had before so you mainly just focus on your content instead.