Recently, the condition on retail and e-commerce are facing changes dramatically. By viewing the market current condition, the retails are facing major downturn as high number of retails outlets keep closing their stores. This condition is contradict to the e-commerce as is is facing the rapid increment as the current retails trends depict that 51% of Americans prefer online shopping with e-commerce that keeps growing up to 23% yearly.

E-commerce is expected to be facing the fastest changing rate of as a brands.

Here are the prediction on the e-commerce trends.

  1. Rapid Increment on Entrepreneurial E-Commerce

In 2018, e-commerce would be the most important tool in the business industry. Luckily for the entrepreneurs and marketers, it is incredible easy in setting up a new e-commerce business. By that, it is expected to an influx especially on e-commerce entrepreneurs to be prepared with their digital business.


  1. Major Improvement on Artificial Intelligence (AI)

As AI which the powered chatbots become smarter and faster more than before, the rise on the artificial intelligence is expected in levelled with the rapid development of digital business of e-commerce.


  1. Smarter Customer Process

With the assist from the artificial intelligence (AI), customer process or journey in purchasing a specific product will become more personalized compared to the normal personal shopper. As the AI had improved from virtual personal shopper up to personal recommendation technology in easing the customers’ process when purchasing the product through e-commerce.


  1. Big Year For Amazon

Towards the highest improvement rate on e-commerce, amazon is facing its biggest year as they are the most highlighted as e-commerce business globally. Besides, they are also advancing their e-commerce growth at the very incredible speed in increasing their digital market expansion.


  1. The Emergence of Opportunity

As the e-commerce keep increasing, it influence the technology towards more improvement and more advancement. This can be seen clearly towards the advancement of artificial intelligence (AI) in influencing customers’ preference towards specific brands and products.


  1. Go Beyond From The Normal Recommendation Product

With the improvement of e-commerce specifically on the artificial intelligence (AI) it can shift the customers’ preference from the normal recommendation product to the widest selection of product and brands.


  1. Increment on Subscription Box Model

Through the increment on the rate growth of e-commerce a lot of product are implement their product towards more subscription box model in competing with the retailers in the context of inventory. By implementing subscription box, they are hoping that the products and brands will remain a lot longer in the digital business industry.


  1. Product’s Video as The Ultimate Choices

2018 definitely would be the year whereby most of the marketers and entrepreneurs are getting smarter in measuring their products Return on Investment (ROI) in making video in spreading the contents of their product effectively to the customers.


This insight on the prediction of e-commerce on 2018 has given you the great view especially on the shifting industry specifically in business. Both of the entrepreneurs and marketers should be taking a long view and consideration in maintaining their digital business in this competitive world of e-commerce.