Follow These 5 Simple Tips for a Successful SEO Copywriting Strategy

Do you think you have excellent copywriting skills? In the SEO business, copywriting involves writing articles for specific businesses. Copywriters write about a brand’s purpose, as well as its products and services. Most importantly, they help maintain a business’ website or work with an seo ranking service.

An SEO copywriter’s job is to write original content, while incorporating important information about the brand. They use of keywords effectively, so the content can be easily found on search engines.

Need some tips for a successful SEO copywriting strategy? Here you go!

  • Always write fresh, compelling content.

Your website content needs to be fresh and original. When an article is informative and new in terms of organic search engine optimization, the reader gets hooked.  Once the attention span of your visitor increases, this visitor becomes a potential client. If you want to gain more traffic to your website and eventually convert them to leads, continue writing quality content. Trust me, your potential readers and customers will keep going back.

  • Avoid keyword density.

Always remember to avoid too much keyword density. Avoid excessive keyword density! It is the job of a copywriter to strike the balance of between keywords and text, so they would blend well at the end.

  • Write content that is specific to the business.

A compelling website content must deal with the specifics of the particular brand. A copywriter must insert keywords within the blog article, and they must be highly related to the business. Every company sets up a website with the goal of making users aware of the nature of its business, so everything should be fully optimized and well taken care of.

  • Always keep your target readers in mind.

When producing compelling content from your website, always keep your target audience in mind.

Every copywriter should always have an idea as to what type of readers a particular website is aiming for. This can ensure that the website reaches the correct searchers.

If a particular company names middle-aged people as its target audience, then, it is up to the copywriter to compose a message in a way that it will reach these people, and keep them involved in the long run.

  • Make sure to provide your readers with adequate information.

Make sure to deliver quality information to your blog visitors. Give sufficient information about a specific business’ benefits, features and offerings. Every reader is looking for specific details, and you would want them to find that in your website. Utmost attention must be given to your blog structure and layout, so that they won’t have any difficulty navigating around your platform.

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6 Tips for your Ecommerce business plan

Ecommerce has changed the retail behavior by providing customers experiences tailored to them.  By offering significant benefits and deals to the customers, you are increasing your competitiveness as an online retailer. But to stand a chance in the industry, there are other factors that you need to integrate like marketing tactics and tools, smooth logistics and communication as part of your plan.

PunchOut Catalogs

Having PunchOut capability in your website ecommerce web services benefits you greatly. This provides customers or clients straight-forward purchases from you. This allows you to up-sell and cross-sell additional services or products. This also opens the opportunity for large corporations that search for PunchOut capable sites to do business with you.

MailChimp

MailChimp is an excellent platform that helps you manage your email marketing campaigns – and it’s for free. This is a great for startup and small businesses that you can connect with your BigCommerce, WooCommerce. Shopify or Magento and help you create targeted campaigns thru email. This tool helps you nurture leads and create tailored email campaigns relevant to the interest of your customers based on their purchases, behavior and preferences.

Zendesk

Zendesk offers different features that can simplify customer interaction. Integrated with Zendesk are live chat software, customer support platforms, reporting and analytics, and call center / help center you can customize.

Optimizely

Optimizely is one of the best tools out there that measures the effects of A/B testing.  See what converts into higher revenue within your site by testing your different layouts, color and design and copy.

 

Google Ads

A more efficient way of promoting your website and boosting sales is by using Google Adwords. Organic searches are effective when getting traffic into your website, but translation into sales is not that high. Create your ads using this tool where it will be displayed in Google’s search based on the relevant keywords used by searchers. And since this is a pay per click basis, you can save up on your ad budgets.

Boomtrain

An amazing marketing tool that is powered by an AI, Boomtrain lets you automate the process of sending your personalized email marketing campaigns relevant to each recipient. It lets you analyze the behavior pattern of your customers which you can use to create a more meaningful experience to them.

The AI automatically predicts what time of day best to send your email campaigns based on your customer’s behaviors, and it even adapts to changes.

 

Considering these effective tools in your business plan will work wonders for your ecommerce website.

 

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8 Clever Things to Do to Master Social Media for Your Business

In business, one of the things that often gets neglected is how to properly handle social media. Should entrepreneurs focus on long-term trends? Are these trends worth the investment in the first place? How will you know if a social media service is a good one? Read the points below for some tips.

Know the Importance of Commitment

Before anything, businesses and entrepreneurs should commit first to social media.

Using social media for business will normally come with challenges, just like any other means of marketing. It is not easy to have an audience and keep them involved. One more challenging aspect of it is crafting great content.

This is the reason why many brands quit in their social media marketing efforts after just a few months of getting started.

Researches suggest that it will roughly take a year to learn how to handle social media with some skills. It will take time to know how to create content with consistency and gauge whether your target audience resonates with and what they do not.

This is where the planning begins. What are the strategies you have in mind? To hold your business accountable, jot them down. It is of the utmost importance to include a fundamental company mission statement, content plan and goals in your strategy. Aside from that, include a strong statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.

Present your true personality

Your second concern is to show the real you or your authenticity on social media.

Take a second to think about the brands that you follow on social media. What makes them special? What makes you follow them?

Chances are, there is something special about the content they post or in the way they post it. By doing so, they show that they have a personality and are not just brand robots producing content.

Creating a great social media presence is not only about showing the service to your audience or the value of your product as it is also about connection and experiences. The best brands out there share a common point of view with their fans.

Prioritize in knowing your customer’s needs

A great social media program does not aim to promote but to listen to the needs of the audience.

Social media offers a remarkable, open-ended platform that businesses can use to communicate and engage with customers. That is why we recommend using it that way!

These days, customers are taking advantage of social media as a platform to express their concerns. The better you get at social media, the more engagement you will get, and in turn, more comments. So get ready for an influx of appreciation from your followers!

Use your customers as an inspiration when crafting content. Many businesses generate content ideas by looking at the questions people frequently ask. When you cannot think of a good topic, see your customer’s concerns first before getting ideas elsewhere.

There is nothing wrong in checking out your competitor’s page and see their customer’s concerns. To help you find the trends, take advantage of tools such as Twitter Lists, BuzzSumo, and Facebook Pages to Watch.

Pick a few networks and focus on them

It is tempting to post on all social media networks. But remember that you might lack the resources to post on each and every network out there.

You might exhaust your efforts trying to post content on each platform, only to end up with average results. You will eventually realize that it’s not worthwhile.

What you should do instead is concentrate on the two to three social media networks that provide you the best return on investment (ROI). Producing a useful and engaging content for every platform should be your priority.

For instance, writing a copy with your LinkedIn audience in mind is entirely different from your approach posting on Facebook and other platforms.

When there’s passion, there’s success

Above all, do not forget that your passion towards social media marketing can help you craft really great and remarkable content.

The road to your success in social media will not always be easy. If you are hardworking and creative enough, you can feel confident about your social program a year since getting started.

When you follow your passion, your efforts will not feel like a burden in the long haul. Take advantage of the fact that your content does not need to be related to your brand all the time. You do not have to do what all your competitors are doing.

Identify the topics that your audience truly likes and make a content out of it.

Test how video marketing works

Marketing your content through videos is one of the most discussed techniques in social media these days and with that, below are some of the techniques you could apply to make an awesome impressive video content.

There are marketers who will tell you that they have a hard time thinking “what” kind of videos to do for their pages. Begin with what works. Take a look at your blog content and create a video based on topics that get the most traffic.

Facebook has a “Pages to Watch” feature. You can take advantage of it to see what your competitors are doing. Your customers can serve as your asset. The key is to start with what works. Once you already have an idea when to start, it is easier to gain some determination.

The first thing you have to consider is the length. According to Facebook’s data, the most engaging videos are roughly one minute long. People also like watching that are 60 seconds long or less. In Twitter, videos with the same length are also on top of the list. This means you have to make sure your videos are short but straight to the point.

If you are planning to feature an individual or a group of individuals, make sure that you have a reliable lavalier microphone, natural lighting, and a tripod. A high-quality video can be done when you have the right lighting, camera stability, and sound.

For animated and text-only videos, find a good resource for stock video, excellent background music, and an editor for your videos. The popular sites for stock video are Pexels and Videvo. For video editing, it is Animoto.

Get the most out of your content

Getting the most out of your content is one of the most vital key aspects in social media marketing mastery.

In business, you should not just focus on marketing. You also have to take care of the products or the services you have. Therefore, it is not advisable to send out a brand new content in order to be at the top.

You can be creative and repurpose your content, so it will look new. It saves you time, which also gets you ahead of the game in a way.

Learn how to make graphics that people can share on Twitter and Facebook or even on LinkedIn. Making Instagram Stories is also a creative way to promote your post.  You can make a summary of the Instagram Story by creating a short video and promoting it on Facebook. YouTube is also a good place to start especially if you are planning to create in-depth content.

For every content you make, try to create around two to three kinds of shareable content for it. It can be a good alternative for links because some people would rather watch a video than click links. They may also qualify as a good entry for your Instagram Stories.

Boost your organic content with your audience in mind

One of the great things about using social media for your business is that you don’t need to be very proficient to be considered successful in your marketing efforts.

There is no need to put all your money on paid advertising. It will only work if you have people taking care of your social ads or if you can dedicate a lot of time to test the waters.

Posting in a traditional manner is a smart way to test how your paid ads and boosted posts will work. Your organic reach helps you identify which posts deserve paid advertising.

The most interesting part here is that it enables you to point particular users within many of the social platform ad managers.

Check out your website’s top performing post. Who are the readers? These people can be your audience. Know their location, age, as well as type of their mobile device. You can also take a look at your competitor’s audience and see what interests them.

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